Privacy policy

Last updated: April 2025

At Herome Cosmetics, we attach great importance to your privacy and the relationship we have with you. This policy describes what personal data we collect via our website (including mobile versions and applications), how we use it, and with whom we may share it. We also explain what rights you have regarding your data.

By using our website, you agree to this privacy policy. Do not provide information if you do not want us to use it as described below.

1. Who is responsible for your data?

Herome Cosmetics B.V.

De Paal 18, 1351 JC Almere

Chamber of Commerce number: 33185108

E-mail: info@herome.com

2. What data do we collect and why?

We collect the following data based on your consent or our legitimate interest (Article 6 GDPR):

Information you provide yourself:

• First name and surname

• Email address

• Postal address and country

• Date of birth (optional)

• Phone number

• Gender (optional)

• Interests and product preferences

• Content of contact requests

Technical and analytical data:

• IP address and device information

• Visiting behavior via cookies and pixels

• Via tools such as Google Analytics and Klaviyo

We use your data for:

• Marketing: personalized emails, newsletters, promotions (via Klaviyo)

• Customer service: answering questions or requests

• Order processing: shipping, payment, tracking

• Analysis and optimization: improving our website and campaigns

• Recruitment: applications and tracking of CVs (if submitted)

3. Cookies and tracking tools

We use cookies and similar technologies (such as pixel tags) to improve your experience. On your first visit, we ask for your consent via a cookie banner.

We use:

• Functional cookies: necessary for the operation of the site

• Analytical cookies (such as Google Analytics – anonymized IP, data in the US with SCCs)

• Marketing cookies (via Klaviyo, Meta Ads, etc.)

You can manage or adjust your cookie preferences via our banner or your browser settings.

More info: see the Google Privacy page.

4. Sharing of data

We never sell your personal data. We only share it with:

• Service providers such as Shopify, Klaviyo, Google Analytics

• Logistics partners for delivery and fulfillment

• IT and marketing tools (email campaigns, website analysis)

• Government agencies in case of legal obligation

• In the event of a merger or acquisition

Each partner is granted access only to data necessary to provide their service. They may not use this for their own purposes.

5.International data transfer

Some data is processed outside the European Economic Area (for example by Klaviyo or Google). We ensure appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs)

• DPIAs and risk assessments if necessary

By using our site, you consent to these transfers.

6. Your rights under the GDPR

You have the right to:

• To gain access to your data

• to correct your data

• Request deletion of data

• To object to processing

• To limit processing

• Data to be transferred (data portability)

• To withdraw your consent at any time

Send your request to: info@herome.com

We will respond within 30 days.

7. Retention periods

We retain your data for as long as necessary for the purpose for which it was collected, unless we are legally required to retain it longer (for example, for accounting or legal claims).

8. Security

We take reasonable technical and organizational measures to protect your data against loss, misuse, or unauthorized access. However, we cannot guarantee complete security on the internet.

9. Children under 13 years of age

Our website is not intended for persons under the age of 13. We deliberately do not collect data from children. If this has occurred, we will delete it.

10. External links and social media

Our website contains links to external websites and social media such as YouTube and Facebook. We are not responsible for their privacy policies. Always read the policies of these external platforms.

11. Changes to this policy

We may update this privacy policy at any time. You can always find the latest version on our website, indicating the revision date.

12. Questions or complaints?

info@herome.com

Herome Cosmetics B.V. , De Paal 18, 1351 JC Almere

Or file a complaint with the Dutch Data Protection Authority: https://autoriteitpersoonsgegevens.nl