Privacy policy

Last updated: April 2025

At Herome Cosmetics we value your privacy and the relationship we have with you. This policy describes which personal data we collect via our website (including mobile versions and applications), how we use it and with whom we may share it. We also explain what rights you have with regard to your data.

By using our website, you agree to this privacy policy. Please do not provide any information if you do not want us to use it as described below.

1. Who is responsible for your data?

Herome Cosmetics BV

The Paal 18, 1351 JC Almere

Chamber of Commerce number: 33185108

E-mail: info@herome.com

2. What data do we collect and why?

We collect the following data based on your consent or our legitimate interest (Article 6 GDPR):

Data that you provide yourself:

• First name and last name

• Email address

• Postal address and country

• Date of birth (optional)

• Phone number

• Gender (optional)

• Interests and product preferences

• Content of contact requests

Technical and analytical data:

• IP address and device information

• Visitor behavior via cookies and pixels

• Through tools such as Google Analytics and Klaviyo

We use your data for:

• Marketing: personalized emails, newsletters, promotions (via Klaviyo)

• Customer service: answering questions or requests

• Order processing: shipping, payment, tracking

• Analysis and optimization: improving our website and campaigns

• Recruitments: applications and maintaining CVs (if submitted)

3. Cookies and tracking tools

We use cookies and similar technologies (such as pixel tags) to improve your experience. On your first visit, we ask for permission via a cookie banner.

We use:

• Functional cookies: necessary for the functioning of the site

• Analytical cookies (such as Google Analytics – anonymized IP, US data with SCCs)

• Marketing cookies (via Klaviyo, Meta Ads, etc.)

You can manage or adjust your cookie preferences via our banner or your browser settings.

For more information, see the Google Privacy page.

4. Sharing of data

We never sell your personal information. We only share it with:

• Service providers such as Shopify, Klaviyo, Google Analytics

• Logistics partners for delivery and fulfillment

• IT and marketing tools (email campaigns, website analysis)

• Government agencies when legally required

• In the event of a merger or acquisition

Each partner only gets access to data that is needed to provide their service. They may not use it for their own purposes.

5.International data transfers

Some data is processed outside the European Economic Area (for example by Klaviyo or Google). We ensure appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs)

• DPIAs and risk assessments where necessary

By using our site, you consent to these transfers.

6. Your rights under the GDPR

You have the right to:

• To gain access to your data

• To correct your data

• Request deletion of data

• Object to processing

• To restrict processing

• Transfer data (data portability)

• Withdraw your consent at any time

Send your request to: info@herome.com

We will respond within 30 days.

7. Retention periods

We will retain your information for as long as necessary to fulfil the purposes for which it was collected, unless we are required by law to retain it for a longer period (for example for accounting or legal claims).

8. Security

We take reasonable technical and organizational measures to protect your data from loss, misuse or unauthorized access. However, we cannot guarantee complete security on the Internet.

9. Children under the age of 13

Our website is not intended for persons under the age of 13. We do not consciously collect data from children. If this has happened, we will delete it.

10. External links and social media

Our website contains links to external websites and social media such as YouTube and Facebook. We are not responsible for their privacy policies. Always read the policies of these external platforms.

11. Changes to this policy

We may update this privacy policy at any time. The latest version can always be found on our website with the date of revision stated.

12. Questions or complaints?

info@herome.com

Herome Cosmetics BV, De Paal 18, 1351 JC Almere

Or file a complaint with the Dutch Data Protection Authority: https://autoriteitpersoonsgegevens.nl